Desireandjoy
desireandjoy.co.uk
Desire & Joy is a UK-based jewellery retailer specializing in sterling silver earrings and necklaces. The store offers a curated selection of real silver jewellery pieces suitable for various occasions, with free express delivery available on orders over £45.
Products
28
Collections
2
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
97% below average
28 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
97% below average
avg
97% below average
avg
75% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Desireandjoy
Desireandjoy is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 28 products organized across 2 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Desireandjoy uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Desireandjoy achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Desireandjoy has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Desireandjoy ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
