Desiredeluxe
desiredeluxe.com
Desire Deluxe Store specializes in building sets, DIY kits, and art supplies for creative play and learning. The store offers toys and craft products across multiple categories including construction sets and artistic creation kits.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
104
Collections
38
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14837 / 16375
Faster than 9% of stores
Toys & Games Ranking
#273 / 293
Top 93% in category
Category Avg Performance
59
-23 below avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
11.8s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#248 in Toys & Games
Below 53% of stores
95% below average
104 products vs 2,106 avg
Slower than 93% of Toys & Games stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 465 stores in Toys & Games
95% below average
avg
54% below average
avg
50% below average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 53% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Desiredeluxe
Desiredeluxe is a toys & games ecommerce store built on shopify and operating in NO. The store currently offers 104 products organized across 38 collections, making it comparable in size for the toys & games category.
Theme and Design
Desiredeluxe uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Desiredeluxe achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Desiredeluxe uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Desiredeluxe ranks #248 out of 465 stores we track. This places them in the top 53% of toys & games stores by product catalog size.
Last scanned
Feb 20, 2026
