Dickandcox
dickandcox.com
Dick & Cox Incorporated is a casual clothing brand offering apparel including t-shirts, polos, shorts, fleece, and headwear. Founded by Marshall Dick and Ben Cox, the brand emphasizes quality basics with a laid-back aesthetic inspired by surf and skate culture.
Products
18
Collections
7
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6178 / 16375
Faster than 62% of stores
Fashion & Clothing Ranking
#1186 / 2989
Top 40% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3446 in Fashion & Clothing
Below 78% of stores
98% below average
18 products vs 819 avg
Faster than 60% of Fashion & Clothing stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
98% below average
avg
92% below average
avg
88% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Dickandcox
Dickandcox is a fashion & clothing ecommerce store built on Shopify and operating in PL. The store currently offers 18 products organized across 7 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Dickandcox uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dickandcox achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dickandcox has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Dickandcox ranks #3446 out of 4419 stores we track. This places them in the top 78% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
