Dickjohnson
dickjohnson.fi
Dick Johnson is a Finnish men's grooming and cosmetics store offering a curated selection of beard care products, hair treatments, skincare solutions, and men's apparel. The brand focuses on quality grooming products for men seeking distinctive personal care options, including beard oils, shampoos, conditioners, and styling products, alongside casual clothing and accessories.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
819
Collections
299
Pages
89
Blog Posts
206
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13484 / 16375
Faster than 18% of stores
Beauty & Cosmetics Ranking
#311 / 403
Top 77% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
122ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#47 in Beauty & Cosmetics
Top 8% of stores
160% above average
819 products vs 315 avg
Slower than 77% of Beauty & Cosmetics stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
160% above average
avg
475% above average
avg
368% above average
avg
663% above average
avg
Category Intelligence
How Dickjohnson compares to other beauty & cosmetics stores
13%
of Beauty & Cosmetics stores use judge.me
0%
of Beauty & Cosmetics stores use this theme
11%
of Beauty & Cosmetics stores use Zip (Quadpay)
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
high
Strong content (206 blogs, 89 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dickjohnson
Dickjohnson is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 819 products organized across 299 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Dickjohnson uses the Wonder theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dickjohnson achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dickjohnson uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Dickjohnson ranks #47 out of 572 stores we track. This places them in the top 8% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
