Dicks Edinburgh
dicks-edinburgh.co.uk
Dick's Edinburgh is an independent clothing and homeware retailer based in Stockbridge, Edinburgh, specializing in curated men's and women's fashion including outerwear, knitwear, footwear, and accessories, alongside homeware products. The store emphasizes quality, considered design, and pieces built to last.
Products
827
Collections
174
Pages
8
Blog Posts
98
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5783 / 16375
Faster than 65% of stores
Fashion & Clothing Ranking
#1111 / 2989
Top 37% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
70ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
316ms
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#691 in Fashion & Clothing
Top 16% of stores
1% above average
827 products vs 819 avg
Faster than 63% of Fashion & Clothing stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
1% above average
avg
87% above average
avg
80% below average
avg
206% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 16% by catalog size
high
Strong content (98 blogs, 8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Dicks Edinburgh
Dicks Edinburgh is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 827 products organized across 174 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Dicks Edinburgh uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dicks Edinburgh achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dicks Edinburgh has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Dicks Edinburgh ranks #691 out of 4419 stores we track. This places them in the top 16% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
