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Diptnails

Shopify

diptnails.com

Dipt Nails Limited is a UK-based nail care brand offering professional-grade soak-off nail systems featuring premium resins and finely milled acrylic powder. The brand positions itself as next-generation nail technology providing semi-permanent colour application as an alternative to traditional gel polish, with complete nail sets and color collections available.

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Performance Needs Attention

This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

83

Collections

9

Pages

6

Blog Posts

35

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Beauty & Cosmetics category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#15754 / 16375

Faster than 4% of stores

Beauty & Cosmetics Ranking

#385 / 403

Top 96% in category

Category Avg Performance

56

-27 below avg

Category Avg LCP

1.9s

29

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#203 in Beauty & Cosmetics

Above average (top 35%)

74% below average

83 products vs 315 avg

Slower than 96% of Beauty & Cosmetics stores

PageSpeed score: 29/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products83 / avg 315

74% below average

avg

Collections9 / avg 52

83% below average

avg

Pages6 / avg 19

68% below average

avg

Blog Posts35 / avg 27

30% above average

avg

Theme & Design

Theme Name

Responsive

Type

Theme Store

Theme Store ID

304

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 35% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

83 products9 collections6 pages35 blogs

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About Diptnails

Diptnails is a beauty & cosmetics ecommerce store built on Shopify and operating in CA. The store currently offers 83 products organized across 9 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Diptnails uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Diptnails achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Diptnails has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Diptnails ranks #203 out of 572 stores we track. This places them in the top 35% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Diptnails | Beauty & Cosmetics Store Analysis | CommerceRank