Direct Chems
direct-chems.co.uk
Direct Chems is a UK-based ecommerce retailer offering eco-friendly household products including cleaning supplies, food-grade ingredients, pool and spa maintenance products, and gardening essentials. The store positions itself as a sustainable solution provider for home and garden needs with a focus on high-quality, environmentally-conscious products.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
35
Collections
2
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Home & Garden category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home & Garden Ranking
#7 / 260
Top 3% in category
Category Avg Performance
57
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
734ms
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#8 in Home & Garden
Top 2% of stores
94% below average
35 products vs 558 avg
Faster than 97% of Home & Garden stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 366 stores in Home & Garden
94% below average
avg
97% below average
avg
78% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Direct Chems
Direct Chems is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 35 products organized across 2 collections, making it comparable in size for the home & garden category.
Theme and Design
Direct Chems uses the Supply theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Direct Chems achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Direct Chems uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Direct Chems ranks #8 out of 366 stores we track. This places them in the top 2% of home & garden stores by product catalog size.
Last scanned
Feb 22, 2026
