Directhomegym
directhomegym.sg
DirectHomeGym is a Singapore-based ecommerce retailer specializing in home fitness equipment and gym machinery. The store offers a range of products including barbell racks, weight plates, benches, dumbbells, kettlebells, multi-functional gym equipment, cardio machines, and storage solutions, with multiple proprietary series (XMaster, Arsenal, PRIME, LF, HS) catering to home gym enthusiasts.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
448
Collections
70
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fitness Equipment category average (50)
- Accessibility score is 66/100 - improve for better UX and legal compliance
- SEO score is 69/100 - fix meta tags, alt text, and structured data
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15111 / 16375
Faster than 8% of stores
Fitness Equipment Ranking
#75 / 89
Top 84% in category
Category Avg Performance
50
-16 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.150
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#7 in Fitness Equipment
Top 6% of stores
222% above average
448 products vs 139 avg
Slower than 84% of Fitness Equipment stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 125 stores in Fitness Equipment
222% above average
avg
100% above average
avg
79% below average
avg
96% below average
avg
Category Intelligence
How Directhomegym compares to other fitness equipment stores
0%
of Fitness Equipment stores use this theme
18%
of Fitness Equipment stores use Zip (Quadpay)
Insights
- 72% of Fitness Equipment stores offer PayPal
Theme & Design
Theme Name
DirectHomeGym14062018
Type
Theme Store
Theme Store ID
578
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Directhomegym
Directhomegym is a fitness equipment ecommerce store built on Shopify and operating in SG. The store currently offers 448 products organized across 70 collections, making it larger than average for the fitness equipment category.
Theme and Design
Directhomegym uses the DirectHomeGym14062018 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directhomegym achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 66/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directhomegym has not implemented a third-party review platform and offers Pipe, Zip (Quadpay) for payment flexibility. Compared to other fitness equipment stores, 72% of fitness equipment stores offer paypal
Competitive Positioning
Within the Fitness Equipment category, Directhomegym ranks #7 out of 125 stores we track. This places them in the top 6% of fitness equipment stores by product catalog size.
Last scanned
Feb 25, 2026
