Directionoftravel
directionoftravel.com
Direction of Travel is a magazine and online platform celebrating aviation culture and the experience of flying. The store offers printed volumes, event tickets, and curated content exploring the lifestyle and culture surrounding air travel.
Products
12
Collections
6
Pages
9
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6174 / 16375
Faster than 62% of stores
Travel & Experiences Ranking
#33 / 80
Top 41% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 141 Travel & Experiences stores
#71 in Travel & Experiences
Above average (top 50%)
92% below average
12 products vs 149 avg
Faster than 59% of Travel & Experiences stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 141 stores in Travel & Experiences
92% below average
avg
84% below average
avg
65% below average
avg
56% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Directionoftravel
Directionoftravel is a travel & experiences ecommerce store built on Shopify and operating in US. The store currently offers 12 products organized across 6 collections, making it comparable in size for the travel & experiences category.
Theme and Design
Directionoftravel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directionoftravel achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directionoftravel has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Travel & Experiences category, Directionoftravel ranks #71 out of 141 stores we track. This places them in the top 50% of travel & experiences stores by product catalog size.
Last scanned
Feb 25, 2026
