Directohastaarriba
directohastaarriba.com
Directo Hasta Arriba is the official merchandise store for Dharius, a prominent Mexican rapper. The store specializes in exclusive branded streetwear including hoodies, t-shirts, caps, and accessories, with a focus on limited edition collections and artist-signed items.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
Collections
8
Pages
4
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Music & Merch category average (61)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12617 / 16375
Faster than 23% of stores
Music & Merch Ranking
#259 / 305
Top 85% in category
Category Avg Performance
61
-14 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
134ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#211 in Music & Merch
Above average (top 48%)
95% below average
53 products vs 1,103 avg
Slower than 85% of Music & Merch stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 436 stores in Music & Merch
95% below average
avg
88% below average
avg
71% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 48% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Directohastaarriba
Directohastaarriba is a music & merch ecommerce store built on Shopify and operating in GB. The store currently offers 53 products organized across 8 collections, making it comparable in size for the music & merch category.
Theme and Design
Directohastaarriba uses the Label theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directohastaarriba achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directohastaarriba has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Directohastaarriba ranks #211 out of 436 stores we track. This places them in the top 48% of music & merch stores by product catalog size.
Last scanned
Feb 25, 2026
