Directonsale
directonsale.com.au
Direct On Sale is an Australian ecommerce marketplace specializing in discounted home and garden products from trusted suppliers, offering daily deals on items including garden furniture, outdoor living equipment, storage solutions, and garden tools with free or local shipping.
Products
960
Collections
90
Pages
8
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#10884 / 16375
Faster than 34% of stores
Home & Garden Ranking
#171 / 260
Top 66% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 366 Home & Garden stores
#51 in Home & Garden
Top 14% of stores
72% above average
960 products vs 558 avg
Slower than 66% of Home & Garden stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 366 stores in Home & Garden
72% above average
avg
43% above average
avg
56% below average
avg
76% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Directonsale
Directonsale is a home & garden ecommerce store built on Shopify and operating in AU. The store currently offers 960 products organized across 90 collections, making it larger than average for the home & garden category.
Theme and Design
Directonsale uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directonsale achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directonsale uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Directonsale ranks #51 out of 366 stores we track. This places them in the top 14% of home & garden stores by product catalog size.
Last scanned
Feb 25, 2026
