Divainparfums
divainparfums.com
Divain® is a perfume retailer specializing in designer-inspired fragrances and fragrance dupes. The store offers over 1000 high-quality perfumes across multiple categories including eau de parfum, niche perfumes, body mists, and fragrance sets, with options for women, men, and unisex scents, plus free shipping and sample offerings.
Performance Needs Attention
This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,150
Collections
181
Pages
28
Blog Posts
430
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 39 points below Perfume & Cologne category average (55)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16194 / 16375
Faster than 1% of stores
Perfume & Cologne Ranking
#86 / 89
Top 97% in category
Category Avg Performance
55
-39 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.6s
Largest Contentful Paint
0.060
Cumulative Layout Shift
298ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#12 in Perfume & Cologne
Top 9% of stores
59% above average
1,150 products vs 723 avg
Slower than 97% of Perfume & Cologne stores
PageSpeed score: 16/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
59% above average
avg
262% above average
avg
12% above average
avg
378% above average
avg
Theme & Design
Theme Name
Pitch - dic2025wishlist hero
Type
Theme Store
Theme Store ID
3620
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (430 blogs, 28 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Divainparfums
Divainparfums is a perfume & cologne ecommerce store built on Shopify and operating in IE. The store currently offers 1,150 products organized across 181 collections, making it larger than average for the perfume & cologne category.
Theme and Design
Divainparfums uses the Pitch - dic2025wishlist hero theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Divainparfums achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Divainparfums uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Divainparfums ranks #12 out of 127 stores we track. This places them in the top 9% of perfume & cologne stores by product catalog size.
Last scanned
Feb 25, 2026
