Diversionstores
diversionstores.co.uk
DIVERSION is an automotive accessories and customization retailer offering car body kits, sun strips, custom steering wheels, and vehicle servicing. They provide brand-specific products for popular manufacturers including Volkswagen, Audi, BMW, Ford, Mercedes-Benz, Tesla, and others, catering to customers seeking both subtle styling upgrades and comprehensive vehicle modifications.
Products
13,912
Collections
541
Pages
54
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Automotive Ranking
#4 / 366
Top 1% in category
Category Avg Performance
58
+1 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.060
Cumulative Layout Shift
116ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
489ms
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 544 Automotive stores
#18 in Automotive
Top 3% of stores
199% above average
13,912 products vs 4,659 avg
Faster than 99% of Automotive stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 544 stores in Automotive
199% above average
avg
343% above average
avg
116% above average
avg
76% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (5 blogs, 54 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Diversionstores
Diversionstores is a automotive ecommerce store built on shopify and operating in ES. The store currently offers 13,912 products organized across 541 collections, making it larger than average for the automotive category.
Theme and Design
Diversionstores uses the Warehouse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Diversionstores achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Diversionstores has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Automotive category, Diversionstores ranks #18 out of 544 stores we track. This places them in the top 3% of automotive stores by product catalog size.
Last scanned
Feb 22, 2026
