Dixxon
dixxon.co.uk
Dixxon Flannel Company is a UK-based retailer specializing in quality flannel and plaid shirts, along with complementary clothing and accessories. The brand focuses on durable, custom-designed limited edition garments including button-ups, hoodies, t-shirts, and other casual wear crafted with premium fabrics.
Products
2,301
Collections
621
Pages
48
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-3 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
99ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
352ms
Time to First Byte
14.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
181% above average
2,301 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
181% above average
avg
568% above average
avg
17% above average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Dixxon
Dixxon is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 2,301 products organized across 621 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Dixxon uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dixxon achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dixxon has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Dixxon ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
