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Diyasdirect

shopify

diyasdirect.co.uk

DIYAS Direct is an online bridal and formal wear retailer specializing in Asian clothing, offering a curated selection of wedding dresses, lehengas, sarees, sherwanis, and collections from Pakistani designers. The Birmingham-based shop provides both online shopping and appointment booking services for customers seeking traditional and contemporary bridal and formal occasion wear.

Fashion & Clothing
Bespoke
DE / GBP
PayPal +2
Visit Store

Products

4,456

Collections

60

Pages

9

Blog Posts

46

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

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Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#131 in Fashion & Clothing

Top 3% of stores

444% above average

4,456 products vs 819 avg

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products4,456 / avg 819

444% above average

avg

Collections60 / avg 93

35% below average

avg

Pages9 / avg 41

78% below average

avg

Blog Posts46 / avg 32

44% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Mar 2026

4,456 products60 collections9 pages46 blogs

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About Diyasdirect

Diyasdirect is a fashion & clothing ecommerce store built on shopify and operating in DE. The store currently offers 4,456 products organized across 60 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Diyasdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Diyasdirect has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Diyasdirect ranks #131 out of 4419 stores we track. This places them in the top 3% of fashion & clothing stores by product catalog size.

Last scanned

Mar 12, 2026

Diyasdirect | Fashion & Clothing Store Analysis | CommerceRank