Djtechdirect
djtechdirect.com
DJ Tech Direct is a specialist DJ equipment retailer based in Birmingham, offering a curated selection of professional-grade DJ gear with a focus on Pioneer DJ products. The store provides expert advice, competitive pricing, and services including 0% finance options and next-working-day delivery on in-stock items.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
509
Collections
91
Pages
54
Blog Posts
346
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Music & Merch category average (61)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Music & Merch Ranking
#3 / 305
Top 1% in category
Category Avg Performance
61
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.030
Cumulative Layout Shift
107ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#8 in Music & Merch
Top 2% of stores
54% below average
509 products vs 1,103 avg
Faster than 99% of Music & Merch stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 436 stores in Music & Merch
54% below average
avg
38% above average
avg
286% above average
avg
553% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (346 blogs, 54 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Djtechdirect
Djtechdirect is a music & merch ecommerce store built on shopify and operating in GB. The store currently offers 509 products organized across 91 collections, making it comparable in size for the music & merch category.
Theme and Design
Djtechdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Djtechdirect achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Djtechdirect uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Djtechdirect ranks #8 out of 436 stores we track. This places them in the top 2% of music & merch stores by product catalog size.
Last scanned
Feb 23, 2026
