Dkny
dkny.com
DKNY (Donna Karan New York) is a designer fashion retailer offering a curated collection of women's and men's clothing, including coats, jackets, dresses, sweaters, and accessories. The store features signature pieces like button-front shirts, vests, and trench coats, alongside handbags and shoes, with regular sales promotions and free shipping on qualifying orders.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,210
+26Collections
193
Pages
53
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.3s
Largest Contentful Paint
0.040
Cumulative Layout Shift
195ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
48% above average
1,210 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 41/100
+26 products
Over the past month
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
48% above average
avg
108% above average
avg
29% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+2%)
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Dkny
Dkny is a fashion & clothing ecommerce store built on shopify and operating in ES. The store currently offers 1,210 products organized across 193 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Dkny uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dkny achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dkny uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Dkny ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size. Over the past month, the store has grown its catalog by 26 products.
Last scanned
Feb 23, 2026
