Dlouise
dlouise.co.uk
D.LOUISE is a London-based jewellery brand offering waterproof, tarnish-free rings, bracelets, earrings, necklaces and watches. The store specializes in high-quality, affordable pieces designed not to fade, with collections including engagement rings, tennis jewellery, birthstone pieces and engraveable items.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
195
Collections
113
Pages
45
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15592 / 16375
Faster than 5% of stores
Jewellery & Watches Ranking
#727 / 758
Top 96% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
130ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
563ms
Time to First Byte
11.1s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#508 in Jewellery & Watches
Above average (top 47%)
76% below average
195 products vs 802 avg
Slower than 96% of Jewellery & Watches stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
76% below average
avg
57% above average
avg
61% above average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Above average catalog size
Top 47% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dlouise
Dlouise is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 195 products organized across 113 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Dlouise uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 4% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Dlouise achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dlouise uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Dlouise ranks #508 out of 1082 stores we track. This places them in the top 47% of jewellery & watches stores by product catalog size.
Last scanned
Feb 18, 2026
