Docelarusa
docelarusa.com
Sweet Home Furniture is a Massachusetts-based furniture retailer with physical locations in Framingham and Saugus, offering a wide selection of sofas, beds, mattresses, dining tables, bedroom sets, and home entertainment furniture. The store caters to Portuguese and English-speaking customers with financing options and competitive pricing across multiple home categories.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
14,621
Collections
204
Pages
10
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12225 / 16375
Faster than 25% of stores
Furniture Ranking
#204 / 281
Top 73% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#3 in Furniture
Top 1% of stores
1303% above average
14,621 products vs 1,042 avg
Slower than 73% of Furniture stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 446 stores in Furniture
1303% above average
avg
32% above average
avg
94% below average
avg
81% below average
avg
Theme & Design
Theme Name
Warehouse SHF
Type
Theme Store
Theme Store ID
871
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Furniture Stores
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About Docelarusa
Docelarusa is a furniture ecommerce store built on Shopify and operating in US. The store currently offers 14,621 products organized across 204 collections, making it larger than average for the furniture category.
Theme and Design
Docelarusa uses the Warehouse SHF theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Docelarusa achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Docelarusa has not implemented a third-party review platform and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Furniture category, Docelarusa ranks #3 out of 446 stores we track. This places them in the top 1% of furniture stores by product catalog size.
Last scanned
Feb 25, 2026
