Dog Kennelsdirect
dog-kennelsdirect.co.uk
Dog Kennels Direct manufactures and supplies premium dog kennels, galvanised run panels, dog cabins, crates, and pens. As the UK's largest stockist of dog kennel products, they offer a wide range of sizes and specifications including various panel types (5cm bar, 8cm bar, mesh, wooden) with online ordering and delivery services.
Products
250
Collections
47
Pages
6
Blog Posts
146
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
+29 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
350ms
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
39% below average
250 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 85/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
39% below average
avg
4% above average
avg
71% below average
avg
387% above average
avg
Category Intelligence
How Dog Kennelsdirect compares to other pet supplies stores
12%
of Pet Supplies stores use this theme
17%
of Pet Supplies stores use Zip (Quadpay)
Insights
- 69% of Pet Supplies stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (146 blogs, 6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Dog Kennelsdirect
Dog Kennelsdirect is a pet supplies ecommerce store built on shopify and operating in ES. The store currently offers 250 products organized across 47 collections, making it comparable in size for the pet supplies category.
Theme and Design
Dog Kennelsdirect uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of pet supplies stores.
Performance Analysis
Based on Google PageSpeed Insights, Dog Kennelsdirect achieves a performance score of 85/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dog Kennelsdirect has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other pet supplies stores, 69% of pet supplies stores offer paypal
Competitive Positioning
Within the Pet Supplies category, Dog Kennelsdirect ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 22, 2026
