Dontbejel
dontbejel.com
Don't Be Jel is a UK-based luxury lifestyle retailer offering curated collections of premium clothing, homeware, children's items, and holiday gifts. The store emphasizes quality and exclusivity across multiple product categories, catering to customers seeking high-end everyday essentials and luxury home décor.
Products
298
Collections
9
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
79/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Luxury Ranking
#1 / 85
Top 1% in category
Category Avg Performance
55
+25 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 117 Luxury stores
#2 in Luxury
Top 2% of stores
94% below average
298 products vs 4,596 avg
Faster than 99% of Luxury stores
PageSpeed score: 80/100
Category Benchmarks
Compared to 117 stores in Luxury
94% below average
avg
93% below average
avg
95% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Luxury Stores
Other luxury stores with similar size
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About Dontbejel
Dontbejel is a luxury ecommerce store built on shopify and operating in BR. The store currently offers 298 products organized across 9 collections, making it comparable in size for the luxury category.
Theme and Design
Dontbejel uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of luxury stores.
Performance Analysis
Based on Google PageSpeed Insights, Dontbejel achieves a performance score of 80/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 82/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dontbejel uses judge.me for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Luxury category, Dontbejel ranks #2 out of 117 stores we track. This places them in the top 2% of luxury stores by product catalog size.
Last scanned
Feb 23, 2026
