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Downthelinesurf

shopify

downthelinesurf.co.uk

Down The Line Surf Co. is an online retailer offering a comprehensive selection of surfboards across multiple styles (shortboards, longboards, softboards, etc.), wetsuits, surfing accessories, bodyboarding equipment, and related clothing. The store provides worldwide delivery and positions itself as a specialist surf shop with expert knowledge and customer support.

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Products

6,617

Collections

346

Pages

53

Blog Posts

133

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

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Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#27 in Sports & Outdoors

Top 3% of stores

578% above average

6,617 products vs 976 avg

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products6,617 / avg 976

578% above average

avg

Collections346 / avg 153

126% above average

avg

Pages53 / avg 29

83% above average

avg

Blog Posts133 / avg 61

118% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Clearpay
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 3% by catalog size

Content Investment

high

Strong content (133 blogs, 53 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Established

International

Store Timeline & History

Mar 2026

6,617 products346 collections53 pages133 blogs

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About Downthelinesurf

Downthelinesurf is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 6,617 products organized across 346 collections, making it larger than average for the sports & outdoors category.

Theme and Design

Downthelinesurf uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Downthelinesurf has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Downthelinesurf ranks #27 out of 1076 stores we track. This places them in the top 3% of sports & outdoors stores by product catalog size.

Last scanned

Mar 12, 2026

Downthelinesurf | Sports & Outdoors Store Analysis | CommerceRank