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Drinklaylo

shopify

drinklaylo.com

Laylo is a premium boxed wine retailer offering award-winning wines in sustainable packaging that stays fresh for 6 weeks after opening. The brand specializes in curated wine selections across multiple varietals including Rosé, White, Red, Sparkling, and canned options, positioned as an eco-conscious alternative to traditional glass bottles.

Food & Drink
Expanse
GB / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

34

Collections

13

Pages

20

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 26 points below Food & Drink category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

-26 below avg

Category Avg LCP

1.7s

Slower than avg

30

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

111ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

86% below average

34 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 30/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products34 / avg 235

86% below average

avg

Collections13 / avg 34

62% below average

avg

Pages20 / avg 18

11% above average

avg

Blog Posts6 / avg 46

87% below average

avg

Theme & Design

Theme Name

Expanse

Type

Theme Store

Theme Store ID

902

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

34 products13 collections20 pages6 blogs

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About Drinklaylo

Drinklaylo is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 34 products organized across 13 collections, making it comparable in size for the food & drink category.

Theme and Design

Drinklaylo uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Drinklaylo achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Drinklaylo uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Drinklaylo ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Drinklaylo | Food & Drink Store Analysis | CommerceRank