Dropdead
dropdead.co
Drop Dead is a UK-based independent fashion retailer specializing in high-end goth, grunge, and Y2K alternative clothing. The brand offers a curated selection of apparel including tops, jumpers, jackets, bottoms, and accessories with fast UK delivery and international shipping.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
119
Collections
13
Pages
77
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13043 / 16375
Faster than 20% of stores
Fashion & Clothing Ranking
#2378 / 2989
Top 80% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.190
Cumulative Layout Shift
162ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
482ms
Time to First Byte
10.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2136 in Fashion & Clothing
Above average (top 48%)
85% below average
119 products vs 819 avg
Slower than 80% of Fashion & Clothing stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
85% below average
avg
86% below average
avg
88% above average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 48% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dropdead
Dropdead is a fashion & clothing ecommerce store built on shopify and operating in DE. The store currently offers 119 products organized across 13 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Dropdead uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dropdead achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dropdead has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Dropdead ranks #2136 out of 4419 stores we track. This places them in the top 48% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
