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Drtoymaster

shopify

drtoymaster.co.uk

David Rogers Toymaster is a family-run toy and nursery retailer with over 40 years of experience serving Northern Ireland. The store specializes in toys, games, Lego, collectables, outdoor sports equipment, and nursery essentials including prams and cots, offering both in-store shopping at multiple locations and online home delivery.

Toys & Games
Bespoke
LT / EUR
Pipe +2
Visit Store

Products

3,360

Collections

187

Pages

20

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Toys & Games Ranking

#10 / 293

Top 3% in category

Category Avg Performance

59

-8 below avg

Category Avg LCP

1.6s

Slower than avg

51

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

87ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

394ms

Time to First Byte

SIpoor

7.0s

Speed Index

Store Audit

Actionable insights compared to 465 Toys & Games stores

#9 in Toys & Games

Top 2% of stores

60% above average

3,360 products vs 2,106 avg

Faster than 97% of Toys & Games stores

PageSpeed score: 51/100

Category Benchmarks

Compared to 465 stores in Toys & Games

Products3,360 / avg 2,106

60% above average

avg

Collections187 / avg 82

128% above average

avg

Pages20 / avg 14

43% above average

avg

Blog Posts2 / avg 28

93% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (24% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

3,360 products187 collections20 pages2 blogs

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About Drtoymaster

Drtoymaster is a toys & games ecommerce store built on shopify and operating in LT. The store currently offers 3,360 products organized across 187 collections, making it larger than average for the toys & games category.

Theme and Design

Drtoymaster uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Drtoymaster achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Drtoymaster has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Drtoymaster ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.

Last scanned

Feb 22, 2026

Drtoymaster | Toys & Games Store Analysis | CommerceRank