Duskanddawn
duskanddawn.co.uk
Dusk & Dawn is a UK-based luxury sleepwear retailer offering an curated selection of ladies nightwear from premium brands including Eberjey, Cottonreal, Cyberjammies, and Night & Day. The store specializes in high-end pyjamas, chemises, nightdresses, robes, and loungewear designed for comfort and style.
Products
84
Collections
28
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Lingerie Ranking
#2 / 115
Top 2% in category
Category Avg Performance
55
-1 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#4 in Lingerie
Top 2% of stores
89% below average
84 products vs 761 avg
Faster than 98% of Lingerie stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 181 stores in Lingerie
89% below average
avg
79% below average
avg
67% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Duskanddawn
Duskanddawn is a lingerie ecommerce store built on shopify and operating in FR. The store currently offers 84 products organized across 28 collections, making it comparable in size for the lingerie category.
Theme and Design
Duskanddawn uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of lingerie stores.
Performance Analysis
Based on Google PageSpeed Insights, Duskanddawn achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Duskanddawn has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Lingerie category, Duskanddawn ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.
Last scanned
Feb 22, 2026
