Earlesfolly
earlesfolly.com
Earle's Folly creates custom, handmade party decorations including personalized face banners, straws, confetti, and occasion-specific décor. Based in Austin, Texas, the store offers humorous and unique designs tailored for birthdays, bachelorette parties, holidays, and pet celebrations with fast shipping and premium quality craftsmanship.
Products
87
Collections
14
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8613 / 16375
Faster than 47% of stores
Gifts & Hampers Ranking
#511 / 868
Top 59% in category
Category Avg Performance
59
-1 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#742 in Gifts & Hampers
Below 58% of stores
92% below average
87 products vs 1,035 avg
Slower than 59% of Gifts & Hampers stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
92% below average
avg
82% below average
avg
92% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 58% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
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About Earlesfolly
Earlesfolly is a gifts & hampers ecommerce store built on Shopify and operating in US. The store currently offers 87 products organized across 14 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Earlesfolly uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earlesfolly achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earlesfolly has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Earlesfolly ranks #742 out of 1277 stores we track. This places them in the top 58% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
