Earlofeast
earlofeast.com
Earl of East is a London-based fragrance and lifestyle brand specializing in own-brand candles, incense, home mists, reed diffusers, and bath & body products. The store curates a selection of homeware and lifestyle products from independent brands, positioning itself as a premium fragrance-focused retailer with a lifestyle component.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
515
Collections
462
Pages
173
Blog Posts
257
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12227 / 16375
Faster than 25% of stores
Candle & Home Fragrance Ranking
#146 / 186
Top 78% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
99ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#14 in Candle & Home Fragrance
Top 5% of stores
134% above average
515 products vs 220 avg
Slower than 78% of Candle & Home Fragrance stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
134% above average
avg
883% above average
avg
541% above average
avg
757% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
high
Strong content (257 blogs, 173 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Earlofeast
Earlofeast is a candle & home fragrance ecommerce store built on Shopify and operating in UA. The store currently offers 515 products organized across 462 collections, making it larger than average for the candle & home fragrance category.
Theme and Design
Earlofeast uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Earlofeast achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earlofeast uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Earlofeast ranks #14 out of 256 stores we track. This places them in the top 5% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
