Earlofeastlondon
earlofeastlondon.com
Earl of East is a London-based fragrance and lifestyle brand specializing in own-brand candles, incense, reed diffusers, home mists, and scented bath and body products, alongside curated homeware and lifestyle items from independent brands.
Products
358
Collections
462
Pages
173
Blog Posts
257
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#24 in Candle & Home Fragrance
Top 9% of stores
63% above average
358 products vs 220 avg
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
63% above average
avg
883% above average
avg
541% above average
avg
757% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (257 blogs, 173 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Earlofeastlondon
Earlofeastlondon is a candle & home fragrance ecommerce store built on shopify and operating in ZA. The store currently offers 358 products organized across 462 collections, making it larger than average for the candle & home fragrance category.
Theme and Design
Earlofeastlondon uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of candle & home fragrance stores.
Tech Stack
Beyond the core Shopify platform, Earlofeastlondon uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Earlofeastlondon ranks #24 out of 256 stores we track. This places them in the top 9% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
