Earlydays
earlydays.ltd.uk
Early Days is a UK-made baby and toddler footwear brand specializing in classic leather shoes for boys and girls, including pre-walkers, first walkers, sandals, boots and special occasion styles. The brand holds Royal patronage and is known for traditional styling available in a wide range of colours.
Products
191
Collections
6
Pages
8
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
69% below average
191 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
69% below average
avg
94% below average
avg
58% below average
avg
76% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Earlydays
Earlydays is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 191 products organized across 6 collections, making it comparable in size for the baby & kids category.
Theme and Design
Earlydays uses the District theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earlydays achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earlydays has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Earlydays ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
