Earth Friendly
earth-friendly.life
EARTH FRIENDLY's Shop is a Japanese eco-conscious retailer offering sustainable alternatives to single-use plastics and conventional household products. Their curated selection includes bamboo kitchenware, biodegradable food storage items, organic beauty products, zero-waste accessories, and lifestyle goods from both their own brand and partner brands focused on environmental responsibility.
Products
96
Collections
51
Pages
7
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11724 / 16375
Faster than 28% of stores
Home & Garden Ranking
#188 / 260
Top 72% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 366 Home & Garden stores
#172 in Home & Garden
Above average (top 47%)
83% below average
96 products vs 558 avg
Slower than 72% of Home & Garden stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 366 stores in Home & Garden
83% below average
avg
19% below average
avg
61% below average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
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About Earth Friendly
Earth Friendly is a home & garden ecommerce store built on Shopify and operating in JP. The store currently offers 96 products organized across 51 collections, making it comparable in size for the home & garden category.
Theme and Design
Earth Friendly uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earth Friendly achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earth Friendly has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Earth Friendly ranks #172 out of 366 stores we track. This places them in the top 47% of home & garden stores by product catalog size.
Last scanned
Feb 25, 2026
