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Earthcitizen

Shopify

earthcitizen.co

EarthCitizen.co is a sustainable fashion retailer specializing in eco-friendly clothing made from organic cotton and bamboo blends. The store emphasizes environmentally conscious apparel with a focus on sustainable living and global stewardship.

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Products

38

Collections

24

Pages

45

Blog Posts

108

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#11449 / 16375

Faster than 30% of stores

Fashion & Clothing Ranking

#2078 / 2989

Top 70% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.9s

51

Performance

85

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3052 in Fashion & Clothing

Below 69% of stores

95% below average

38 products vs 819 avg

Slower than 70% of Fashion & Clothing stores

PageSpeed score: 51/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products38 / avg 819

95% below average

avg

Collections24 / avg 93

74% below average

avg

Pages45 / avg 41

10% above average

avg

Blog Posts108 / avg 32

238% above average

avg

Category Intelligence

How Earthcitizen compares to other fashion & clothing stores

Review Platform Adoption

5%

of Fashion & Clothing stores use Yotpo

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 69% by catalog size

Content Investment

high

Strong content (108 blogs, 45 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

38 products24 collections45 pages108 blogs

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About Earthcitizen

Earthcitizen is a fashion & clothing ecommerce store built on Shopify and operating in LT. The store currently offers 38 products organized across 24 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Earthcitizen uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Earthcitizen achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Earthcitizen uses Yotpo for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Earthcitizen ranks #3052 out of 4419 stores we track. This places them in the top 69% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Earthcitizen | Fashion & Clothing Store Analysis | CommerceRank