Earthhorse Equipment
earthhorse-equipment.com.au
Earthhorse Equipment is a Queensland-based custom maker of quality handcrafted rope tack for horses, offering bitless and bitted bridles, riding halters, rope reins, rope halters, and leads made with Australian marine and equestrian ropes. The store has been producing custom-made equestrian equipment for 25 years with options for international shipping.
Products
269
Collections
32
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#753 / 16375
Faster than 95% of stores
Pet Supplies Ranking
#17 / 372
Top 5% in category
Category Avg Performance
56
+25 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#136 in Pet Supplies
Top 24% of stores
35% below average
269 products vs 411 avg
Faster than 95% of Pet Supplies stores
PageSpeed score: 81/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
35% below average
avg
29% below average
avg
62% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 24% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Earthhorse Equipment
Earthhorse Equipment is a pet supplies ecommerce store built on Shopify and operating in CA. The store currently offers 269 products organized across 32 collections, making it comparable in size for the pet supplies category.
Theme and Design
Earthhorse Equipment uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthhorse Equipment achieves a performance score of 81/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthhorse Equipment has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Earthhorse Equipment ranks #136 out of 576 stores we track. This places them in the top 24% of pet supplies stores by product catalog size.
Last scanned
Feb 25, 2026
