Ecofire
ecofire.co.uk
EcoFire.co.uk is the UK's leading retailer of eco-friendly bioethanol fireplaces and fire pits for residential and commercial use. The store offers EcoSmart branded indoor and outdoor fire solutions, including flex bioethanol burners, curved grates, and designer fireplace collections as sustainable alternatives to traditional heating.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
108
Collections
22
Pages
12
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Home Improvement category average (56)
- Accessibility score is 68/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.9s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
93% below average
108 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 503 stores in Home Improvement
93% below average
avg
74% below average
avg
48% below average
avg
85% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Ecofire
Ecofire is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 108 products organized across 22 collections, making it comparable in size for the home improvement category.
Theme and Design
Ecofire uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ecofire achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ecofire uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Ecofire ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
