Edierose
edierose.co.uk
Edie Rose Designs is a London-based florist and plant shop specialising in fresh flower delivery, dried sustainable flowers, and plant-related products including seeds, pots, and vases. The store offers floristry services for weddings and events, alongside homeware and gift items, with delivery available across London and nationwide for dried flowers.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
198
Collections
16
Pages
10
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home & Garden Ranking
#7 / 260
Top 3% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
—
Time to First Byte
6.3s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#8 in Home & Garden
Top 2% of stores
65% below average
198 products vs 558 avg
Faster than 97% of Home & Garden stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 366 stores in Home & Garden
65% below average
avg
75% below average
avg
44% below average
avg
84% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Edierose
Edierose is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 198 products organized across 16 collections, making it comparable in size for the home & garden category.
Theme and Design
Edierose uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Edierose achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Edierose has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Edierose ranks #8 out of 366 stores we track. This places them in the top 2% of home & garden stores by product catalog size.
Last scanned
Feb 22, 2026
