Elhen
elhen.co.uk
ELHEN is a UK-based wholesale supplier of premium craft blanks and materials for makers, offering printed leatherette, DTF transfers, HTV vinyl, glitter fabric, faux leather, bow-making supplies, and digital downloads. The store serves thousands of crafters with fast shipping and caters to various creative projects through themed collections and customizable products.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,727
Collections
654
Pages
49
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12399 / 16375
Faster than 24% of stores
Arts & Crafts Ranking
#587 / 708
Top 83% in category
Category Avg Performance
60
-13 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
232ms
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#25 in Arts & Crafts
Top 2% of stores
610% above average
6,727 products vs 948 avg
Slower than 83% of Arts & Crafts stores
PageSpeed score: 47/100
+263 products
Over the past year
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
610% above average
avg
1208% above average
avg
227% above average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+4%)
1+ year
Since Mar 2025
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (2 blogs, 49 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Elhen
Elhen is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 6,727 products organized across 654 collections, making it larger than average for the arts & crafts category.
Theme and Design
Elhen uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Elhen achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Elhen has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Elhen ranks #25 out of 1004 stores we track. This places them in the top 2% of arts & crafts stores by product catalog size. Over the past year, the store has grown its catalog by 263 products.
Last scanned
Feb 18, 2026
