Empire (Darren NLF)
elights.co.uk
Elights is an online lighting retailer supplying over 20,000 lighting and electrical products, specializing in premium brands including SLV, INTANOVA, INTALED, and ONE LIGHT. The store offers a comprehensive range of interior and exterior lighting solutions including downlights, track lighting, LED strips, pendants, wall lights, and lamps, with free UK delivery on orders over £150.
Products
82,331
+81,360Collections
246
+190Pages
17
+2Blog Posts
3
-7CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7268 / 16375
Faster than 56% of stores
Lighting Ranking
#25 / 84
Top 30% in category
Category Avg Performance
51
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 123 Lighting stores
#1 in Lighting
Top 1% of stores
2638% above average
82,331 products vs 3,007 avg
Faster than 70% of Lighting stores
PageSpeed score: 60/100
No BNPL options
60% of Lighting stores offer PayPal
Category Benchmarks
Compared to 123 stores in Lighting
2638% above average
avg
44% above average
avg
26% below average
avg
92% below average
avg
Category Intelligence
How Empire (Darren NLF) compares to other lighting stores
Insights
- 60% of Lighting stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Lighting Stores
Other lighting stores with similar size
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About Empire (Darren NLF)
Empire (Darren NLF) is a lighting ecommerce store built on and operating in GB. The store currently offers 82,331 products organized across 246 collections, making it larger than average for the lighting category.
Theme and Design
Empire (Darren NLF) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Empire (Darren NLF) achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Empire (Darren NLF) has not implemented a third-party review platform. Compared to other lighting stores, 60% of lighting stores offer paypal
Competitive Positioning
Within the Lighting category, Empire (Darren NLF) ranks #1 out of 123 stores we track. This places them in the top 1% of lighting stores by product catalog size.
Last scanned
Feb 24, 2026
