Ellajames
ellajames.co.uk
Ella James is a contemporary homeware retailer offering a curated collection of stylish home and garden accessories, including tableware, outdoor furniture, cushions, textiles, parasols, and kids' home furnishings. The store features seasonal collections and collaborations with brands like Nobodinoz and Sebra, targeting customers seeking modern, design-focused homeware pieces.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,712
Collections
161
Pages
27
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
78/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-10 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.020
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
91% above average
1,712 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 673 stores in Homeware
91% above average
avg
106% above average
avg
35% above average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Ellajames
Ellajames is a homeware ecommerce store built on shopify and operating in US. The store currently offers 1,712 products organized across 161 collections, making it larger than average for the homeware category.
Theme and Design
Ellajames uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ellajames achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellajames uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Homeware category, Ellajames ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
