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Ellajames

shopify

ellajames.co.uk

Ella James is a contemporary homeware retailer offering a curated collection of stylish home and garden accessories, including tableware, outdoor furniture, cushions, textiles, parasols, and kids' home furnishings. The store features seasonal collections and collaborations with brands like Nobodinoz and Sebra, targeting customers seeking modern, design-focused homeware pieces.

Homeware
Impulse
US / USD
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,712

Collections

161

Pages

27

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

B

78/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Homeware category average (58)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-10 below avg

Category Avg LCP

2.0s

Faster than avg

48

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

95ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

91% above average

1,712 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 673 stores in Homeware

Products1,712 / avg 898

91% above average

avg

Collections161 / avg 78

106% above average

avg

Pages27 / avg 20

35% above average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

1,712 products161 collections27 pages3 blogs

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About Ellajames

Ellajames is a homeware ecommerce store built on shopify and operating in US. The store currently offers 1,712 products organized across 161 collections, making it larger than average for the homeware category.

Theme and Design

Ellajames uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ellajames achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ellajames uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Homeware category, Ellajames ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 23, 2026

Ellajames | Homeware Store Analysis | CommerceRank