Ellenelle Cards
ellenelle-cards.co.uk
L & L Cards is a UK-based ecommerce store specializing in handcrafted greeting cards for various occasions including Christmas, birthdays, and general celebrations. The store offers personalization options and emphasizes artisanal, handmade card designs.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
315
Collections
7
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Print & Photo category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13891 / 16375
Faster than 15% of stores
Print & Photo Ranking
#327 / 358
Top 91% in category
Category Avg Performance
60
-19 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 505 Print & Photo stores
#162 in Print & Photo
Above average (top 32%)
74% below average
315 products vs 1,195 avg
Slower than 91% of Print & Photo stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 505 stores in Print & Photo
74% below average
avg
91% below average
avg
89% below average
avg
87% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Onipew
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Print & Photo Stores
Other print & photo stores with similar size
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About Ellenelle Cards
Ellenelle Cards is a print & photo ecommerce store built on Shopify and operating in GB. The store currently offers 315 products organized across 7 collections, making it comparable in size for the print & photo category.
Theme and Design
Ellenelle Cards uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 4% of print & photo stores.
Performance Analysis
Based on Google PageSpeed Insights, Ellenelle Cards achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellenelle Cards uses Onipew for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Print & Photo category, Ellenelle Cards ranks #162 out of 505 stores we track. This places them in the top 32% of print & photo stores by product catalog size.
Last scanned
Feb 25, 2026
