Ellenlou
ellenlou.com
Ellen Lou is a bespoke fine jewellery studio based in Ludlow that specializes in handcrafted, one-of-a-kind pieces created through traditional hand craft and wax carving techniques. The brand offers custom jewellery design services, remodelling options, and curated collections alongside workshops and experiences for customers seeking personalized luxury jewellery.
Products
69
Collections
24
Pages
16
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5662 / 16375
Faster than 65% of stores
Jewellery & Watches Ranking
#250 / 758
Top 33% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#772 in Jewellery & Watches
Below 71% of stores
91% below average
69 products vs 802 avg
Faster than 67% of Jewellery & Watches stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
91% below average
avg
67% below average
avg
43% below average
avg
52% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Ellenlou
Ellenlou is a jewellery & watches ecommerce store built on Shopify and operating in ES. The store currently offers 69 products organized across 24 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Ellenlou uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ellenlou achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ellenlou has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Ellenlou ranks #772 out of 1082 stores we track. This places them in the top 71% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
