Emma
emma.boutique
Emma.boutique (trading as Trifolium) is a UK-based lingerie and intimate apparel retailer offering a curated selection of knickers, bras, nightwear, shapewear, petticoats, and related accessories. The store specializes in women's intimate wear with dedicated sections for sports bras, costume pieces, and seasonal items, providing free home delivery across the United Kingdom.
Products
151
Collections
25
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#1913 / 16375
Faster than 88% of stores
Lingerie Ranking
#10 / 115
Top 9% in category
Category Avg Performance
55
+18 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 181 Lingerie stores
#80 in Lingerie
Above average (top 44%)
80% below average
151 products vs 761 avg
Faster than 91% of Lingerie stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 181 stores in Lingerie
80% below average
avg
82% below average
avg
88% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 44% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Emma
Emma is a lingerie ecommerce store built on shopify and operating in DE. The store currently offers 151 products organized across 25 collections, making it comparable in size for the lingerie category.
Theme and Design
Emma uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Emma achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emma has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Lingerie category, Emma ranks #80 out of 181 stores we track. This places them in the top 44% of lingerie stores by product catalog size.
Last scanned
Feb 20, 2026
