Endless
endless.ae
Endless is a circular fashion platform specializing in luxury clothing rental and resale for women and men in the UAE. The store offers over 450 brands including dresses, tops, accessories, and formal wear with 2-hour same-day delivery in Dubai and damage protection included.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,719
Collections
458
Pages
78
Blog Posts
78
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14473 / 16375
Faster than 12% of stores
Fashion & Clothing Ranking
#2636 / 2989
Top 88% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
161ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#230 in Fashion & Clothing
Top 5% of stores
232% above average
2,719 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
232% above average
avg
392% above average
avg
90% above average
avg
144% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
high
Strong content (78 blogs, 78 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Endless
Endless is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 2,719 products organized across 458 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Endless uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Endless achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Endless uses TrustPilot for customer reviews and offers PayPal, Tamara, Tabby for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Endless ranks #230 out of 4419 stores we track. This places them in the top 5% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
