Eqlz
eqlz.com
EQLZ is a next-generation basketball brand specializing in premium performance footwear and apparel. The store offers basketball shoes and clothing designed for both game performance and lifestyle wear, with a focus on innovative basketball-specific gear.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
40
Collections
7
Pages
14
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12078 / 16375
Faster than 26% of stores
Sports & Outdoors Ranking
#509 / 716
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
136ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#708 in Sports & Outdoors
Below 66% of stores
96% below average
40 products vs 976 avg
Slower than 71% of Sports & Outdoors stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
96% below average
avg
95% below average
avg
52% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 66% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Eqlz
Eqlz is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 40 products organized across 7 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Eqlz uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Eqlz achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eqlz has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Eqlz ranks #708 out of 1076 stores we track. This places them in the top 66% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
