Equalityfragrances
equalityfragrances.com
Equality Fragrances is a modern perfume house specializing in signature scent collections. The brand positions itself as more than just fragrances, offering curated perfume products that serve as a statement of values and identity.
Products
15
Collections
3
Pages
4
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1615 / 16375
Faster than 90% of stores
Perfume & Cologne Ranking
#11 / 89
Top 12% in category
Category Avg Performance
55
+20 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#98 in Perfume & Cologne
Below 77% of stores
98% below average
15 products vs 723 avg
Faster than 88% of Perfume & Cologne stores
PageSpeed score: 75/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
98% below average
avg
94% below average
avg
84% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Equalityfragrances
Equalityfragrances is a perfume & cologne ecommerce store built on Shopify and operating in DE. The store currently offers 15 products organized across 3 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Equalityfragrances uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 11% of perfume & cologne stores.
Performance Analysis
Based on Google PageSpeed Insights, Equalityfragrances achieves a performance score of 75/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Equalityfragrances has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Equalityfragrances ranks #98 out of 127 stores we track. This places them in the top 77% of perfume & cologne stores by product catalog size.
Last scanned
Feb 25, 2026
