Equatorstores
equatorstores.com
Equator Stores is a Pakistani online fashion retailer offering a curated collection of men's formal and casual clothing. Their product range includes woven shirts, polos, t-shirts, co-ords, jeans, pants, shorts, trousers, coats, jackets, and qaftaans, with seasonal collections and installment payment options available.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,959
Collections
120
Pages
38
Blog Posts
73
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13683 / 16375
Faster than 16% of stores
Fashion & Clothing Ranking
#2486 / 2989
Top 83% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
194ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#105 in Fashion & Clothing
Top 2% of stores
505% above average
4,959 products vs 819 avg
Slower than 83% of Fashion & Clothing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
505% above average
avg
29% above average
avg
7% below average
avg
128% above average
avg
Category Intelligence
How Equatorstores compares to other fashion & clothing stores
5%
of Fashion & Clothing stores use Pipe
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (73 blogs, 38 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Equatorstores
Equatorstores is a fashion & clothing ecommerce store built on Shopify and operating in PK. The store currently offers 4,959 products organized across 120 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Equatorstores uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Equatorstores achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Equatorstores has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Equatorstores ranks #105 out of 4419 stores we track. This places them in the top 2% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
