Equifinity
equifinity.com
EQUIFINITY is a lifestyle brand specializing in premium equestrian and pet care products made from high-quality ingredients and materials. Their product range includes horse accessories such as saddle blankets, bandages, and fly masks, alongside dog care and grooming supplies.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
78
Collections
45
Pages
47
Blog Posts
25
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Pet Supplies category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13371 / 16375
Faster than 18% of stores
Pet Supplies Ranking
#292 / 372
Top 78% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#247 in Pet Supplies
Above average (top 43%)
81% below average
78 products vs 411 avg
Slower than 78% of Pet Supplies stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
81% below average
avg
0% above average
avg
124% above average
avg
17% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
high
Strong content (25 blogs, 47 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Equifinity
Equifinity is a pet supplies ecommerce store built on Shopify and operating in DE. The store currently offers 78 products organized across 45 collections, making it comparable in size for the pet supplies category.
Theme and Design
Equifinity uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of pet supplies stores.
Performance Analysis
Based on Google PageSpeed Insights, Equifinity achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Equifinity has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Equifinity ranks #247 out of 576 stores we track. This places them in the top 43% of pet supplies stores by product catalog size.
Last scanned
Feb 25, 2026
