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Equihua

Shopify

equihua.us

Equihua is a luxury fashion brand offering curated collections of apparel, accessories, and lifestyle products including crystal-embellished pajamas, jackets, hoodies, bottoms, and jewelry. The brand positions itself as a luxury lifestyle experience that combines storytelling with heirloom-quality products.

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Products

92

Collections

10

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#9040 / 16375

Faster than 45% of stores

Fashion & Clothing Ranking

#1675 / 2989

Top 56% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.9s

57

Performance

89

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2390 in Fashion & Clothing

Below 54% of stores

89% below average

92 products vs 819 avg

Slower than 56% of Fashion & Clothing stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products92 / avg 819

89% below average

avg

Collections10 / avg 93

89% below average

avg

Pages9 / avg 41

78% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Expression

Type

Theme Store

Theme Store ID

230

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 54% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

92 products10 collections9 pages3 blogs

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About Equihua

Equihua is a fashion & clothing ecommerce store built on Shopify and operating in GB. The store currently offers 92 products organized across 10 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Equihua uses the Expression theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Equihua achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Equihua has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Equihua ranks #2390 out of 4419 stores we track. This places them in the top 54% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Equihua | Fashion & Clothing Store Analysis | CommerceRank