Equilondon
equilondon.com
Equi London is a premium supplement brand offering targeted, all-in-one formulas designed for different life stages and health concerns including pregnancy, menopause, skin health, and general wellbeing. The brand positions itself as providing science-backed, whole-body nutritional support for both men and women.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
29
Collections
45
Pages
77
Blog Posts
219
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Supplements category average (52)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15822 / 16375
Faster than 3% of stores
Supplements Ranking
#308 / 330
Top 93% in category
Category Avg Performance
52
-24 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
521ms
Time to First Byte
27.2s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#178 in Supplements
Above average (top 38%)
87% below average
29 products vs 216 avg
Slower than 93% of Supplements stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 463 stores in Supplements
87% below average
avg
15% above average
avg
114% above average
avg
103% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 38% by catalog size
high
Strong content (219 blogs, 77 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Supplements Stores
Other supplements stores with similar size
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About Equilondon
Equilondon is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 29 products organized across 45 collections, making it comparable in size for the supplements category.
Theme and Design
Equilondon uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Equilondon achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Equilondon uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Equilondon ranks #178 out of 463 stores we track. This places them in the top 38% of supplements stores by product catalog size.
Last scanned
Feb 19, 2026
