Esmedesign
esmedesign.com
Esme Design Studio is a small artisanal business based in Wilmington, NC that creates unique handmade products including custom hat designs with embroidery and crystal embellishments, macrame items, and handmade jewelry. The store also offers hat styling workshops and personalized design services for customers seeking one-of-a-kind accessories.
Excellent Performance
This store scores 90/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
2
Collections
3
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#202 / 16375
Faster than 99% of stores
Arts & Crafts Ranking
#8 / 708
Top 1% in category
Category Avg Performance
60
+30 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#882 in Arts & Crafts
Below 88% of stores
100% below average
2 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 90/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
100% below average
avg
94% below average
avg
87% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 88% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Esmedesign
Esmedesign is a arts & crafts ecommerce store built on Shopify and operating in US. The store currently offers 2 products organized across 3 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Esmedesign uses the Origin theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Esmedesign achieves a performance score of 90/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Esmedesign has not implemented a third-party review platform and offers Settle, PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Esmedesign ranks #882 out of 1004 stores we track. This places them in the top 88% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
