Ethnicdiscourses
ethnicdiscourses.com
Ethnic Discourses is an educational publisher and retailer specializing in books, workshops, and resources focused on ethnicity, race, and pedagogy. The store offers academic and educational materials exploring cultural and ethnic discourse topics.
Products
5
Collections
3
Pages
3
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4845 / 16375
Faster than 70% of stores
Books & Stationery Ranking
#107 / 273
Top 39% in category
Category Avg Performance
60
+6 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#344 in Books & Stationery
Below 83% of stores
100% below average
5 products vs 2,250 avg
Faster than 61% of Books & Stationery stores
PageSpeed score: 66/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
100% below average
avg
97% below average
avg
85% below average
avg
33% below average
avg
Category Intelligence
How Ethnicdiscourses compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 83% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
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About Ethnicdiscourses
Ethnicdiscourses is a books & stationery ecommerce store built on Shopify and operating in US. The store currently offers 5 products organized across 3 collections, making it comparable in size for the books & stationery category.
Theme and Design
Ethnicdiscourses uses the Atelier theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethnicdiscourses achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnicdiscourses has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Ethnicdiscourses ranks #344 out of 412 stores we track. This places them in the top 83% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
